Thanks for stopping by. I'm Geri, a freelance UI/UX and brand designer from London. I help new and growing businesses to develop a contemporary brand identity and extend this into an intuitive and memorable website or app. My designs have:
To design something for you I need to get to know your business and its pain points. What problem is this design trying to solve? How can we measure this, test and refine over time? Ultimately, how does this make a difference to your bottom line? I do a lot of listening before making recommendations.
I believe good design is straightforward, honest and accessible. Good design solves problems and produces measurable results. It has little to do with using the latest font or colour scheme. Be prepared to see a lot of low-fi wireframes and user journeys before we get to the pretty stuff.
I spent 9 years as an in-house designer for Merrill Lynch and UBS before going freelance in 2009. With age and experience I’ve learned to ask the right questions. I’m a big advocate of skill-sharing and teaching kids to code and I take Thursday afternoons out to run a CodeClub at my local primary school in Hackney, London. I earned my stripes at the University of the Arts London, graduating with a BA in Digital Media, first class hons.
My favourite projects are collaborative ones. Open communication is key and enthusiasm is infectious! If you're excited about your product then chances are I will be too and in turn, so will your customers. I work in an iterative way, keeping you involved in each stage of the design process. No surprises. Well...other that some nice creative ones.