OzVsThem is a daily roundup of digital media and technology news from Australia "Oz" and around the world "Them". They curate stories, data and videos that explore the day’s digital media agenda in a free, daily email.
Landing page with personality, encapsulated the brand values and straight-talking Aussie ethos.
It was important that the email was engaging and stood out from the crowd, easy to update, whilst performing and degrading neatly across the various email clients. I designed a bespoke layout which we sent to Mailbakery to create the Mailchimp template. The layout took some testing and iterating to get right cross-platform.
I had fun sourcing unashamedly Aussie images!