Recruitment Revolution are a recruitment firm with an innovative client dashboard. The product had grown organically over time and was in need of a restructure and a design refresh. We created personas to measure design decisions against, took the product back to paper and redesigned the UX from scratch.
I began by defining 4 key user personas. These were based on 4 current users of the product that represented the areas of business RR were keen to attract and retain. We assessed:
We then performed a cognitive walk-through, stepping through the actions that users would typically perform to accomplish tasks on the site. We looked at the dashboard from the perspective of a first time user and an established ‘power user’. We also took onboard feedback provided by RR’s clients. From this we defined 4 areas to address:
Google Analytics showed healthy signup traffic from various sources. After signing up however, users hit the dashboard screen where the majority bounced. The existing dashboard was cluttered and allowed users to click through menus and see screens before they had placed a vacancy which was clearly confusing.
To stem this initial confusion we implemented a stepped on-boarding process to guide users through placing their first vacancy. When their vacancy had been submitted they were then directed to the dashboard where they could manage the recruitment process.
Feedback from users suggested the need for a single overview of all activities. We developed a dashboard with an activity feed and Facebook-style notifications, allowing users to get a quick overview of activity on vacancies. We also highlighted 'action required by you' showing to-dos, new candidates, message responses and interview schedule.
The system allows clients to share vacancies between colleagues. The previous iteration made it difficult to get an overview of where everyone was in the process. To improve this, we visualised colleague feedback on candidates, allowing custom progress notes and the status of each candidate to be visible on a single screen.
Application tables were complex with multiple feedback states and inputs. We took on-board feedback from users and created new features to simplify managing candidate applications across various states. This included inline editing and actions triggered from within tables views.
RRs existing homepage lacked focus.
To launch the new dashboard I de-cluttered the homepage to encourage user sign-up.