UX wireframes / brand style / interface design
Client: Cityloque (rebranded as Urbello)
Cityloque is a Shoreditch startup, building a localised online magazine where users can submit short stories and reviews.
The brief: Create a brand identity to appeal to the target audience - Londoners with an interest in fashion, food and design. Apply this to a site layout which allows users to view and post articles.
The grid needed to scale responsively and accommodate larger sponsored posts.