Cityloque is a Shoreditch startup, building a localised online magazine where users can submit short stories and reviews.

  • The brief:
    Create a brand identity to appeal to the target audience - Londoners with an interest in fashion, food and design. Apply this to a site layout which allows users to view and post articles.

Grid and brand identity


The interface worked on grid of photos which expanded into posts. The grid needed to scale responsively and accommodate larger sponsored posts. This took some thinking through!

Home screen


Grid and expanded articles layout.

Signup screen

Mobile view