Identity and UI design for a fashion social network. The site allows users to share photos of their favourite looks with followers, create event pages and curate a personal wardrobe tracker.
Target audience: City-living, social, 20-30 year-old women with a keen interest in fashion.
Design objectives: Mobile first; users would typically sign-up and upload photographs from a mobile device, on the go. The layout also needed to subtly accommodate seeded posts, PPC advertising and affiliate links.