Branding and UI design for fashion startup

Logo Logo, branding, design Colour palette

Project Info:

Logo / brand style / UX / interface design
Client: I'm Wearing It

Identity and UI design for a fashion social network. The site allows users to share photos of their favourite looks with followers, create event pages and curate a personal wardrobe tracker.

Target audience: City-living, social, 20-30 year-old women with a keen interest in fashion.

Design objectives: Mobile first; users would typically sign-up and upload photographs from a mobile device, on the go. The layout also needed to subtly accommodate seeded posts, PPC advertising and affiliate links.

Marketing page sign-up

Logo, branding, UI design

Event page, responsive layout

Responsive UI design

Profile page

Logo, branding, UI design

UX - Relationships between screens

UX sitemap