GorillaStack is a Sydney-based SaaS startup working on tools to help businesses automate the management of the Amazon Web Services infrastructure. They wanted a smart, approachable identity with a playful edge. Their customers include Citrix, AFL, NSW Department of Industry, Red Bull, Healthdirect and Bauer Media.

  • Target audience:
    Dev Ops and business owners (CIOs, CTOs, finance directors).

Logo mark


It's rare for me to take on a logo and branding project but this brief was hard to resist. We did a lot of monkeying around before deciding on a logo mark (not all of it pretty!)

Brand scheme


Gibson bold was a perfect fit for the wordmark - robust and punchy with good on-screen legibility.

There are a number of existing 'Gorilla' brands with a yellow/black palette. To differentiate we went with a blue/green/red theme. The logo mark is quite playful, the blue gives it the impact it needs without looking too whimsical.

We had some fun with the bananas which evolved into a hamburger menu icon.

The team kindly shared some pics of my handiwork in action!