Hi, I’m Geri.

I'm a senior UI and UX designer.
I make usable and accessible products, that scale.

More about me

Current projects

Current projects

Design Systems

I’m the lead designer on the Constellation Design System at Lloyds, the UK’s largest retail bank. Read how we've taken a product from small beginnings through to a multi-brand, multi-platform design system with an engaged community.

Design Systems case study
Paper print outs of components from a Lloyds website


I’ve been working with specialists at AbilityNet and the Digital Accessibility Centre to ensure our components comply with WCAG 2.1 AA criteria. This is a case study on how we've used a design system to propagate accessible components across brands.

Accessibility case study
Website form components

Design club

I've run weekly design thinking workshops at a London secondary school. Read how I've worked with teams of 13 year-old girls to design an app.

Design Club case study
Photo of a student at a desk working on an app design

Halifax digital rebrand

Over the past year I have been working on the digital rebrand of Halifax. As the UI lead in the design systems team, I helped take the visual identity and make it work for digital. Here's what my awesome team made happen.

Halifax digital rebrand
Accessible form components on a screen

Form design

Designing for banks and fintechs has taught me a lot about forms. I'm getting together a repo of the research insights and guidance I've accumulated. It's still a work in progress.

Forms best practice
Photograph showing a woman using a form on a mobile phone, outside at a cafe table.

Design systems drop-in clinic

My team runs a weekly design systems drop-in clinic. Here's what we've learned over the past 3 years.

Drop in clinic
Photo of a designer typing on a macbook

WCAG for designers

The Web Content Accessibility Guidelines (WCAG) are a complex read. I've put together a checklist for designers.

WCAG design checklist
Graphic showing a colour contrast analyser

Design for Startups

I've freelanced for a lot of small startups, often as creative side projects alongside my main gig. Here are some of my favourite UI layouts.

UI design projects
Photo of a man looking at an email on a phone screen

Hi there, it's nice to meet you.
I’m Geri, a UI & UX designer from London.

I've designed digital products for the past 15 years. I've worked mainly in-house for big banks; UBS, Bank of America, Lloyds Banking Group (on brands Lloyds, Halifax, Bank of Scotland and MBNA), with a few fintechs and startups in between.

Designing financial products is a curious fit. I don't wear a suit and I'm not that hot on spreadsheets. What gets me excited is creating products that positively affect people's lives. Over the years I've met a lot of humans and listened to their problems. I've designed tools and services to help these folks improve their financial health.

I'm currently working at Lloyds Banking Group as the lead designer on Constellation - a multi-brand, multi-platform design system covering web, iOS and Android. Our design system enables product teams to make services that help Lloyds' 30 million customers manage their money.

I'm a massive form nerd and an accessibility advocate. I'm slowly learning how a design system can propagate accessible components at scale.

These days I’m more interested in a product that is inclusive than a product that looks pretty. My work wouldn't get any likes on Dribbble. But I hope it's helping our customers to make informed financial choices and hopefully in doing so, sleep a little sounder at night.

Be kind and take care of each other ♥️

Other stuff

  • I grew up in New Zealand and only pretend to be British.
  • I hold a BA in Digital Design from UAL with first class hons.

About this site

  • I've enjoyed building and maintaining this little site over the years. It's just straight up HTML/CSS/JS off a Bootstrap grid. A basic understanding front-end code has made me a better designer.
  • Typefaces are P22 Underground and Sailec. Please pay for fonts! They take a long time to make.

Photo of Geri Reid